17 April, 2023
How to Choose The Perfect Promotional Pen For Your Business
Promotional pens are one of the best ways to make an impression on potential customers because they give recipients something tangible they can use daily. To choose the perfect promotional pen for your business, ask yourself the following questions: What message do I want to send? Do I want to highlight my logo or brand identity? Do I want to promote a particular product or service? Do I need colour printing or only black and white? What budget do I have available? How many people will I be targeting?
Promotional Pen Basics
When choosing a promotional pen for your business, there are a few things you'll want to keep in mind. First, consider your budget. Promotional pens can range in price from a few cents each to several dollars each.
Second, think about your target audience. Are you looking for a pen that will appeal to kids? Adults? Business professionals? Knowing who you're trying to reach will help you narrow your choices.
Logo Placement
When it comes to choosing a promotional pen for your business, there are a few things you'll want to keep in mind.
First, consider where you'll be placing your logo. Will it be on the barrel of the pen or the clip? Second, think about the size of your logo. You'll want to ensure it's large enough to be seen but not so large that it looks out of place.
Choosing the Right Colour For Your Business
Whether you’re looking for a fun way to promote your business or just want to ensure that your branding is on point, choosing the right colour for your promotional pens is a great place to start. But with so many options out there, how do you choose?
Here are some of our favourite colours and their meanings
- Yellow: Energy, happiness, joy, ambition
- Red: Passionate about one's field of work; emotionally warm
- Pink: Caring and nurturing
- Green: Soothing, refreshing; natural
- Blue: Integrity and trustworthiness; attention to detail
Choosing The Proper Material To Match Your Brand
A big part of picking out the perfect promotional pen is making sure that it's made of materials that fit well with your brand. If you're a luxury brand, you'll want to ensure that your pen is made of high-quality materials like metal or wood.
If you're a more environmentally-friendly brand, you'll want to look for pens made of recycled materials. And if you're a fun and quirky brand, you might want to consider a bright and colourful plastic pen. No matter your brand, there's a material that will perfectly match it.
Choosing The Best Font Style To Express Your Company's Personality
Every company has a unique personality, and this personality should be reflected in the font style of its promotional materials. The right font can make a big impression on potential customers, so choosing carefully is important. You have to pick a font that is not too complex for people to read. However, the font should not be commonly used by all brands. Try something different.
The Pens Only Team