15 March, 2023

The Power of the Promotional Pens: Why They're Still Effective in 2023

These days, promotional pens are everywhere. From doctors' offices to schools, to even motel's drive-thru windows, it seems like you can't go anywhere without seeing a pen or two lying around.

In fact, it might seem odd to think that some businesses still distribute pens and pencils as part of their marketing efforts in 2023. However, there are plenty of reasons why they're still effective and will continue to be well into the future.

Here are reasons why promotional pens are still prevalent in 2023.

Pens are a Gateway Item
People always need pens, and they are constantly losing them. Promotional pens are a great way to get your brand name out there because people will see it every time they use it. Plus, pens are relatively inexpensive to purchase in bulk.

And since they're so helpful, people are more likely to hang onto them, which means more people will see your brand name over time. There are many promotional pens, too — ballpoint, rollerball, gel ink, or mechanical pencils. Choose the type that best fits your company's needs.

Corporate Gifts Improve Brand Image
In a world where technology reigns supreme, it's easy to forget the power of a good old-fashioned promotional pen. But these pens are still highly effective in promoting your brand.  

Just because people use their phones for more things than ever before doesn't mean they don't need to write something down from time to time.

One perfect example is making shopping lists on their phones. Instead of grabbing a sticky note and throwing it away, what if there was a reusable notepad? Companies have been experimenting with 3D printing for years, so you might see that in the future.

Promotional pens are also a great way to get people thinking about your company and its values daily — just think about how many times someone uses their pen during an average day.

Pens Help You Stand Out From The Crowd
In a world where technology is constantly advancing, it's easy to forget the simple things that can make a big impact. Promotional pens are one of those things.

In a sea of digital marketing, sometimes it's nice to have a physical item that potential customers can hold onto and remember you by. Pens are also relatively inexpensive, so they won't break the bank. And finally, they're versatile — you can use them for trade shows, and mailings, or leave them out at your place of business.

Print Custom Branded Writing Instruments
Some people may think that print is dead in a world filled with digital marketing. But that's not the case. Promotional pens are still an effective way to get your brand out there. And that's why promotional pens can still be robust in 2023

Permanence Doesn't Lose Its Value
In a world where technology is constantly changing and advancing, it can be easy to forget the value of permanence. But when it comes to marketing, promotional pens provide a permanence that can't be found elsewhere. Unlike a Facebook ad or an email blast, promotional pens are physical objects your customers can hold onto and use daily because they're so affordable that you can hand them out to as many people as possible without breaking the bank.

The Pens Only Team