13 July, 2022

Top Five Reasons To Invest In Promotional Pens

If you have a business that needs to make an impression, promotional pens are the way to go. These useful little tools are inexpensive enough that you can give them away as advertising tools without worrying about breaking the bank and still make a big impact.

In fact, promotional pens can play an important role in getting your name out there and establishing yourself as an industry leader. Here are five reasons why investing in promotional pens is always worth it.

1. Promotional Pens are Both Functional and Practical

As a business owner, you likely understand just how important it is to have something with your company’s logo. After all, that’s one of your primary ways of getting your name out there and making sure everyone knows about your business. But not every method is quite as effective as a well-designed promotional pen. It’s easy for people to misplace their cards or lose their smartphone cases, so having something handy can make life much easier for both them and you.

2. Promotional Pens Look Professional and Appear To Be Well Thought Out

Professionalism is very important when it comes to business and marketing. It boosts credibility, but it also allows you to look more professional than your competitors. By choosing something as simple as a pen, you can immediately impact your customers and clients.

Your name and logo will be visible every time they use it. This is a huge chance for people to see what you have offered them or even just casually check out your company's information by glancing at their desk or bag. The chances are high that they may show their friends, family members or coworkers if they're impressed with what they see.

3. Promotional Pens Have Great Brand Impact

Promotional pens are great marketing tools because they're something that people use every day. Even if you don't see it, the chances are that a good number of your customers have one of your company's pens on their desks or in their bags. They're durable and valuable, which means they'll last long after you've spent money on them - and even long after you've stopped paying for advertising.

4. Personalisation Can Increase Brand Affinity

Even if your clients aren’t frequent pen users, they can still easily remember and identify your brand using a custom-branded pen. Whether you distribute pens at trade shows or other professional events, handing out branded items like pens is one of many branding strategies that can help increase customer affinity for your brand.

5. They Can Be Used As An Effective Lead Generation Tool

People will likely want to use promotional pens if you hand them out at trade shows or other marketing events. They'll see your company's name and contact information on every page they write. This makes a pen an easy-to-use marketing tool. You can ensure that each pen recipient is also one of your potential customers. Moreover, if recipients like their new promo pen enough, there's a good chance they'll keep it around as a reminder of your brand.

The Pens Only Team