28 October, 2022

Using Branded Pens in Marketing to Promote Your Business

Businesses have long used promotional pens to connect with their customers personally, letting each customer know the company cares about them by providing them with an item they can continue to use and enjoy well after their purchase.

Promotional pens are also one of the most cost-effective advertising methods available today, especially if you choose personalised pens rather than simple pre-printed pens with your business name. But simply providing promotional pens as gifts to customers isn’t enough; it’s important to understand how to use branded pens in marketing to get the most bang for your buck when using this marketing method.

What are the best types of pens to use?
Make sure you use a quality pen and one that’s right for your business. Try out different types of pens. You should also consider investing in pens with a high perceived value and advertising pens if you want people to remember your company.

The type of pen you choose will be based on how much money you want to spend and what audience you are trying to reach. A great place to begin is by looking into brandable pens, which can be custom printed with your logo or name.

Start considering why customers would buy your product instead of competitors. Are they buying because they like your products? Do they like your service? Think about what sets your company apart from others, and then find a way to advertise those things using branded pens.

In what ways can you use Promotional pens?
In addition to giving away branded pens, there are several ways you can use these pens as a marketing tool. For example, if you're giving a speech or talk that'll be recorded, brand your company's pens so people watching on video will see them.

Another idea is placing branded pens by your cash register — it gives people something to pick up while waiting and leaves an impression on first-time customers.

For new businesses looking for inexpensive advertising options, you can't go wrong with handing out branded promotional items such as ballpoint pens. These simple items are great for increasing brand awareness and reminding potential customers about your company every time they use one of your marketing materials.

Are promotional pens cost-effective?
Like many people, you may think branded pens are just for kids, and you might be worried about if they are a cost-effective marketing tool. While no doubt branded pens can significantly impact your marketing success, is spending money on them worthwhile?

Two reasons why using branded pens as marketing tools is well worth your time. First, they have an excellent chance of being taken by potential customers or future business associates. That makes them excellent brand promotion tools.

Secondly, because they can work so well, you don’t need to spend lots of money. Promotional pens are among the cheapest options you can get to promote your business. Why not try them today?

The Pens Only Team