5 July, 2022

5 Surprising Facts about Customised Pens

Pens are one of the most commonly customised promotional items on the market. But you’d be surprised to learn what people really think about when they receive these items! Some statistics will surprise you, and some will leave you wondering how much thought you put into your next marketing campaign!

Check out these five surprising facts about custom pens.

1. A Walking Advertisement
Let’s face it—you don’t just hand out pens to be nice. When you give someone a branded pen, they become a walking advertisement for your brand. That’s one of many reasons why customised pens are one of the best ways to grow your business.

2. Details Matter
Did you know that one of your competitors spends money on promotional pens? That’s right. And it’s working. If you have a marketing budget, why not invest in customised pens? The key is finding a way that makes sense for you.

Free giveaways: The fastest and most effective way to market your brand with customised pens is to give them away with no strings attached!

3. A Well-Designed Pen Brings Better Awareness
Did you know that marketing is one of the top reasons to invest in a customised pen? It’s true! People love to receive free things, and businesses love giving them away. It sounds too good to be true, but it’s not! If you want people to notice you, they’ll remember your brand when they look at your branded pen.

4. Handing Out Pens Attracts Future Customers
If you're trying to build your brand, handing out free pens is cheap and easy to get your name out there. As a bonus, because people don't throw pens away as often as they do other promotional items, they'll likely remember your company longer than they would if you had handed them something like a coffee mug or stress ball. Use custom pens to tell everyone who sees them where you're located, your phone number, and some of your best offerings.

5. Promotional Products Attract Attention
If you’re looking to give away promotional products, a customised pen is a great option. Companies who use promotional pens will get a high return on their investment as they’ll be noticed by over 90% of recipients. Not only do custom pens help companies develop brand awareness, but recipients are more likely to remember your name because of them. Make sure you’re reaching out to potential customers with one-of-kind gifts that won’t easily be forgotten.

Conclusion
Most people think only of logo design, advertisements, and promotional items regarding branding. But, we introduced to you one of our most significant bang for your buck opportunities that are not marketed as a branding tool: customised pens. When your companies give away custom pens, it isn’t just promoting its brand — it’s boosting its business in a big way! Pens are considered a small investment, but they offer a huge return on investment (ROI). Our customers report that customers who receive customised pens make 50% more purchases than those who don’t.

And those are just five ways that customising pens improve brand awareness—there are even more surprising facts we could tell you about

The Pens Only Team