30 May, 2023

Creating the Perfect Promotional Pen: A How-To Guide

Promotional pens are an excellent way to get your name out there, particularly if you’re running a new business or launching a new product. While custom pens will cost you more upfront, they’re one of the most effective marketing tools to build brand awareness and get people talking about your business — which is the best way to ensure customer loyalty in the long run.

Here’s how to design promotional pens that customers will be excited to pick up from their desks every day that won’t break the bank (or at least not too much).

Material
When it comes to marketing your business, there are a lot of different products you can use to promote your brand. But one of the most popular and effective promotional items is the pen. Not only are they useful, but they’re also relatively inexpensive to make.

Plus, you can design them to match your brand in many different ways. Nonetheless, remember to choose high-quality material. These pens will last longer, and your customers will feel happy to associate with your brand.

Design
When designing promotional pens, there are a few key things to remember. First, you want to choose a comfortable pen to hold and write with. Second, you want to ensure your company's logo is prominently displayed on the pen. Third, you want to choose a colour scheme that represents your brand well. Fourth, you want to ensure the ink flow is smooth and consistent. Fifth, you want to choose an affordable pen. Sixth, you want to ensure the pen is of high quality so it will last a long time. And lastly, you want to ensure the pen can easily be customised with your company's information.

Use
If you're looking for a promotional pen that will make your brand stand out, there are a few things you'll want to keep in mind during the design process. First, consider your audience. What type of person would be most likely to use your pen?

Keep your audience in mind. What type of person would be most interested in your product or service? This will help you determine the style and features of your pen. Once you have a good idea of what you're looking for, it's time to start designing.

Budget Considerations
As you design your promotional pen, keeping your budget in mind is important. Depending on the type and quantity of pens you order, costs can range from a few cents to a few dollars each. Work with a reputable company like ours that offers a variety of price points to find the perfect fit for your needs.

In addition to the cost of the pen itself, you'll also need to factor in the cost of shipping and handling and any taxes that may apply. Once you have an idea of your budget, you can start narrowing down your options.

Final Thoughts
Whether you’re looking to promote your business or simply show off your style, custom pens are a great way to do it. Follow the above tips, and you’ll be sure to create a promotional pen perfect for your brand.

The Pens Only Team