31 August, 2022

The Best Promotional Pens to Choose for Your Business

Promotional pens are among the most common giveaways businesses advertise their brands, which are effective. In fact, 81% of recipients are more likely to seek out a company if they receive branded promotional pens from them.

This guide on the best promotional pens for your business will tell you everything you need to know about picking the right pen for your brand.

So, what do you need to look for in a pen?
 

Does it match your brand?
You can have a strong brand or logo, but that doesn’t necessarily mean it will be great on promotional pens. Think about it from your audience’s perspective — if you don’t know what company has branded your pen, you may not feel inclined to use it. In fact, with so many different companies offering promotional items, people are becoming more selective and looking for brands they trust. If you don’t have a strong brand identity yet, consider developing one before ordering pens and other promo items. 

Is it eye-catching?
You don’t want people to overlook your promotional pens at a tradeshow or conference. 
When selecting which pen is right for you, look for one that will appeal to your target audience. For example, if you’re promoting a medical device designed specifically for children, you might select a brightly coloured design. Suppose your company has a more corporate image and clients are mainly men aged 40-50 who value traditional brands. In that case, it might be best to choose something more conservative and professional. 

Will you use it yourself?
If you’re giving promotional pens away, they better serve a purpose beyond advertising. If you don’t plan to keep them in your pocket, it’s best if you choose promotional pens that are designed with everyday use in mind. That way, even if recipients don’t remember who gave them your pen, they can still use it when they need one.

Comfortable designs and durable materials go a long way here — people would rather have one good pen than several flimsy ones that end up losing their ink or getting lost soon after receiving them. 

Will customers like them?
The price of branded pens varies, depending on your budget and how many units you order. You can expect to pay anywhere cheaper per unit for high-end ballpoint pens, plus shipping and other applicable charges.

No matter what kind of pen you want or how many units you need, it’s always a good idea to talk with our agents to see what they can offer at different prices before deciding.

What are the costs of branded pens?
There are many factors to consider when selecting promotional products for your business, including design, brand recognition and cost. In general, two situations will apply: you’ll have to set a budget to work with or a more flexible marketing budget that allows you to go with just about any branded product you want. Either way, it’s important to consider costs and branding potential before making your decision—after all, it doesn’t make sense to invest in something that isn’t going to be able to help your brand.

The Pens Only Team