24 April, 2023

Promotional Pens: The Unsung Marketing Hero

Promotional pens are still one of the most effective ways to promote your business or service, and they are used by some of the biggest companies in the world. That’s because they’re such an effective marketing tool.

People use pens every day, and they are very useful in daily life, so people naturally want to keep them around and reuse them as much as possible, essentially making promotional pens something that you can come back to again and again over time. If you’re looking for some new marketing tools, promotional pens are an excellent choice.

Why Promotional Pens are an Unsung Marketing Hero
Promotional pens are an often overlooked marketing tool, but they can effectively get your brand noticed. They’re relatively inexpensive, easy to produce, and can be used in various ways. Plus, they’re an item that people will use, which means your brand will stay top of mind.

Here are some ideas for using promotional pens to get your company name out there.

Offer them as incentives for customer loyalty programs or rewards for meeting certain goals.
Create customised pens with the recipient’s name to give away at networking events or conferences.
Use them as giveaways at trade shows or trade shows where you want visitors to take something home with them.
Include one pen per order if you sell products online.

Why Use Custom Printed Pens?

Affordable. A quality promotional pen can cost as little as $0.5 each when you order in bulk.
Versatile. You can use them for everything from handing them out at trade shows to putting them in waiting rooms and lobbies.
Effective. A study found that recipients of promotional pens keep them for an average of 6 months and write with them nearly daily.
They have a high perceived value. Because they’re such useful items, people tend to think highly of companies that give them away.
They boost your brand recognition. Every time someone uses your pen, they’ll be reminded of your company name and what you do.

How to use Promotional Pens
Do you have a promotional event coming up? Or are you looking for a new and unique way to market your business? Custom-printed pens are a great way to get your brand out there and seen by potential customers.

Here are a few creative ways to use your promotional pens:

Use custom-printed pens as giveaways at tradeshows, conferences, or other events to keep attendees’ hands full while they walk around the show floor.
Promote your company with a custom logo pen during meetings or conference calls
Give each of your employees an imprinted pen with their name on it for them to use in the office
Include custom-printed pens in the gift bags that accompany all orders from an online store

As a business owner, you know marketing is essential to promoting your brand and driving sales. But with so many options out there, it can be tough to know where to start. Promotional pens are a great way to get your brand in front of potential customers, and they're an affordable option for small businesses.

The Pens Only Team