16 September, 2022

5 Tips For Choosing The Perfect Branded Pens For Your Institution Need

Pens are essential to everyday life, whether for taking notes in meetings, classes or keeping lists at work. Finding the suitably branded pens to invest in can be tricky, especially if you’re shopping on a budget. To save time and money, follow these five tips to help choose the perfect branded pens to meet your school needs.

1. Quality
You’ve heard it said that you get what you pay for. Sure, a $1 pen may seem like a good deal compared to something at $2 or $3; but as long as it writes, that pen is an acceptable choice, right? Not necessarily. Paying more might get you better quality. Some pens are simply of higher quality than others; in some cases, they can write longer before running out of ink. Even if paying more seems counterintuitive when trying to get your institution’s supplies, remember that good writing pens will last longer and make others' work smoother.

2. Comfort
Pens are highly used in writing, especially in schools, so your pens must be comfortable in your hand. A heavy pen or one with a grip that digs into fingers might slow the user down and make it difficult to write quickly, while a light pen may mean sore hands at the end. To avoid potential pain or discomfort, look for pens with ergonomic designs.

3. Quantity
Buying a bulk order of cheap and unbranded pens isn’t always wise. You might think you’re saving money, but if your competitor is giving out free branded pens to visitors or parents, you could be losing thousands of dollars in revenue. Ensure when buying in bulk, the pens are branded with your company logo. It may cost the institution more upfront, but it pays off in reputation points and loyalty from students, visitors, and alumni years down the road.

4. Ink Type
Different types of pens use different types of ink. Ballpoint and rollerball pens, for example, use different formulas. Gel pens are very smooth and have a thick, bold line quality. Non-gel or water-based inks tend to be lighter and faster drying (often come in more colours than gel ink). Different pen types also feature different levels of durability — water-based inks fade over time, while gel will generally stay on your paper longer. Consider what you need pens for before choosing a specific type of pen for your brand.

5. Blending
If you’re looking for great branded pens for your brand, don’t forget about colour. After all, what good is a pen if it doesn’t get noticed? When choosing your school supplies, consider your future work environment and who you’ll be gifting. If your target is students, brightly coloured ballpoint pens might not be a great choice. Choose something that will blend your brand colours and the people to gift.

There are plenty of types of pens to choose from for your brand. These pens act as excellent promotional products for brands. However, how do you know which one is right for you? Consider the above tips to guide you.

The Pens Only Team