23 February, 2022

Write Off The Competition With Promotional Pens

Promotional Pens are still one of the best-selling Promotional Products and it is easy to see why. They have so many good things about them, they are like the Nirvana of promotional products.

Firstly, it is useful. When giving away a promotional item, the last thing you want is people to take one look at it and then either throw into the black hole of the office desk drawer or worse, get home or get back to the office and throw it in the bin. When giving pens, this doesn’t happen. Nobody will intentionally throw away a working pen. They are something that is used every day, which means every day your client or prospective client will see your branding on the pen they are using. This is priceless advertising and considering how cheap a pen can cost, they have a great return on investment. 

The second is visibility. Every time a person grabs your pen to write with it, they can’t help but notice your branding. Sometimes it can be quite subliminal, but it is there and it is reminding your client every day about your business

The third is brand loyalty. Cheaper plastic pens are very inexpensive to purchase and when handed out, they may not be given special consideration by your clients, but if you give them a quality metal pen or a brand name pen such as a Parker or Waterman pen, you will have a loyal client. If they are given a beautiful writing instrument, they are going to prioritise using that over other pens they have been given. Also, the perceived value of the gift is very high, which will also impress your clients with your generosity. This in turn builds brand loyalty.

Promotional Pens are affordable. If you have any type of situation where you need to hand out hundreds or potentially thousands of promotional gift items at a trade show, conference, perhaps an open university day, outdoor events or anywhere that mass marketing is needed, promotional pens are the perfect item. You can buy them with one colour printed logo for under $0.30 each when bought in the thousands. To bring the price even cheaper you can have them custom made overseas and shipped in if you have 10-12 weeks. Just because you are paying a cheap price doesn’t mean the quality needs to be compromised. There are many well made plastic pens with solid springs and clips and a decent refill of 1500m writing that you can purchase for a pittance.

Another option with pens to set you apart from the rest is to use them as business cards. Banner pens have a pull-out section that can be printed in full colour on both sides. Rather than hand out a business card that people put zero value to and may throw away, they would not throw a pen away. Even if they don’t need your services immediately, the pen will be there to remind them of your company for when they do.

If you need ideas on how to benefit from using promotional pens, we’d love to hear from you and help. Our dedicated sales team is only an email or phone call away, so don’t hesitate to contact us and we’ll have printed pens for you in no time.

The Pens Only Team